A client asked me to listen in on some telephone calls with their sales team for prospecting as well as managing existing accounts.
The majority of the sales people were in their mid-twenties to mid-thirties. I was shocked and appalled at the poor grammar and basic phone skills exhibited by theses otherwise intelligent sales professionals.
There was the quintessential proliferation of the use of “like”, it sound similar to a beatnik convention from the sixties!
Although I thought “hey man” went out two decades ago, it still lingers as a salutation in some social parlances, but in the business world?
And the final assault on verbal civility was, “Dude, can we meet for an appointment”, or, “I’ll see you next week Dude”.
In today’s business world there is little tolerance or acceptance of the improper use of language by decision makers.
If it walks, looks, and quacks like a duck it probably is a duck!
Awareness of one’s tendencies is the first critical step to improvement. Don’t lose the sales because you use sloppy language.
Copyright © 2014 Dave Neal
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