Sales and Ethics - It still pays to do the right thing! -- Dave Neal

Last week I presented at a senior executive forum in metro Phoenix. During the discussion the principle of ethics in business and the sales process was raised.
One of my mentors and highly regarded business associates posed the notion that part of the current business dilemma we are experiencing today, has to do with unbridled greed and unethical business practices.
Possibly a subject left to discuss when times are better?
Doing the right thing is not restricted to when the timing is right, but rather a pattern of behavior honed over years of understanding the ethics and standards we follow in our society.
Without getting too preachy, I would suggest each of us examine our own sales process and reestablish the values, rules, and practices we as leaders convey to our entire enterprise.
We often give sales professionals great latitude in dealing with customers and prospects, reconnecting them with your ethical foundation is the right thing to do and good business! Once a reputation is sullied, you all know how long it takes to recoup if ever.
Proper business ethics never go out of style


Copyright © 2014 Dave Neal