Fall is almost in the air!
It’s 1965 in August at St Norbert College in De Pere Wisconsin and Vince Lombardi is starting the Green Bay Packers training camp for rookies and seasoned veterans with a poignant statement, he holds up a football and says … “Gentlemen this is a football!”
Lombardi was famous for starting each training camp with the fundamentals, the blocking and tackling of the game. Coaching, training, redundancy, continuous improvement, and competing to win were sacred axioms.
You couldn’t rest on your laurels, each year you had to go out and demonstrate skills, competency, discipline, and win your job veterans and rookies alike.
Now for a provocative questions, when does your sales training camp start? Why do countless organizations along with their respective sales teams see themselves as finished products?
The extent of any training for many organizations may be an annual meeting where there is more time spent on having fun, than learning new concepts or refinish skills. For some crazy reason owners, CFOs, sales managers and indeed individual sales professionals don’t see the need to train.
They are reluctant to invest time, energy and money into training, the questions is why?
Other disciplines including; doctors, engineers, teachers, technicians, human resource managers, and accountants are continually expected to take refresher courses and be exposed to the latest information available.
Could it be that sales is not seen as a science or even a “professional discipline”? Is it simply an “art” form, thus not something that can be replicated, coached and trained?
Why isn’t the investment in sales training like the investment the NFL teams make every year in the pre-season training camps?
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