According to a Gartner report, Microsoft is the Industry Leading CRM provider. Ragsdale notes that "Microsoft is heavily investing in [its] CRM platform, adding sophistication across sales, marketing, and service, and as a result is seeing increased adoption by large enterprises." Wettemann singles out as strengths the "Parature service capabilities and knowledge base" as well as "integration with Office 365 and PowerBI," and Ament lauded the company's improved suite of integrated customer engagement products. Its software enables companies to reach customers "via multiple touch points and to do so with enterprise-wide intelligence, supported by Microsoft's Business Analytics platform (PowerBI and Azure Data Services)”. THE MARKETAccording to a Gartner report, the CRM software market grew from $20.4 billion in 2013 to $23.2 billion in 2014 (representing 13.3 percent growth). An ongoing trend among enterprises is the movement from pure on-premises solutions to cloud-based solutions. Increasingly, large companies are seeking easy deployments and quick ways to improve upon legacy systems with complementary functionality. In the report, Joanne Correia, research vice president at Gartner, noted that the demand for software-as-a-service continues, "with SaaS accounting for almost 47 percent of total CRM software revenue in 2014."
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