When you're in business, you probably have a business plan, marketing plan, and other plans in place to make your business shine, but does sales planning even cross your mind? Sales planning is sort of like the redheaded stepchild because companies don't necessarily think they need a plan to sell their product. They might believe that marketing is more important than sales planning, but that's where they're wrong. Here are four reasons every business should make sales planning a priority:
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