A…B…C… When we think of the abc’s, perhaps even more so than the popular sales mantra “always be closing,” we think of getting back to the basics. The alphabet is a foundational lesson we learn early on and internalize to the point where we hardly even notice it as we move through our days, no matter how ubiquitous it is on our lives.The sad truth we face with the complexity and pressure in today’s market is a salesperson can only spend about 22% of their time actually selling. Even if a salesperson closes 100% of their deals, they’re only able to do this with less than a quarter of their time. This is a problem.
So how do we solve it? We need technology that doesn’t waste a salesperson’s time —that actually helps salespeople do their jobs better, improving their productivity while enabling them to meet today’s customer expectations and the dramatically different buying process.
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