In today’s fast paced business environment there is often a corresponding need for instant results and over simplified solutions. The rush for results might glean short term improvements, but without a proper foundation, process and a commitment to continuous improvement are unsustainable.
The role of any Sales Manager is to create a sales organization that delivers results the company desires. There are many approaches and activities employed to meet these objectives and goals.
- Strategic planning
- Sales training
- CRM tracking
- Performance reviews
- Coaching sessions
- Role playing
- Joint sales calls
- Sales meetings
Sales meetings have been around for a long time and remain a critical component of a comprehensive approach to creating and managing a world class sales organization. They are the “hub” around which all critical sales activities revolve.
For sales meetings to produce positive results certain elements must be included.
- Consistent agenda
- Routine time and place
- Mandatory attendance
- Participation of all attendees (roles & responsibilities)
- Minutes, notes, and follow up assignments
- Continuous improvement as a core value
- Variety of presenters; vendors, customers, internal stakeholders, subject experts
- Enthusiasm, passion and consistency
Creating the right content and delivery mechanism requires consistent planning, preparation, and execution by the sales manager.
The ultimate value of the sales meeting is only limited by the Sales Manager’s creativity and commitment to helping the sales team perform at increasingly higher levels of sales performance.