K4 Sales Success Formula

The Science of Sales

Many Sales Professionals Have been through our K4 Sales Success Training.

Our purpose here at NEALABC is to help business owners, sales teams, and individual sales professionals sell more! We believe any organization and their sales professionals can improve their effectiveness by using best practices in sales methodology and technology. K4 Sales Success Formula produces an interaction among the basic, yet distinct, training modules to create a unique and powerful reaction that results in an accelerated rate of sales performance.

FOUR TRAINING MODULES DEFINE THE SALES SUCCESS FORMULA

KNOW YOURSELF

Knowing yourself is the heart and soul of any high performing sales professional. This first module will help expose your perceptions and resulting behavior that affects your selling skills and performance.

KNOW YOUR CUSTOMER

Knowing your customer is a crucial component in the sales success formula. The second module in the K4 process will train a sales professional to focus on the right customers for the right reasons.

KNOW YOUR NUMBERS

Knowing your numbers is essential to achieve your sales goals. By using our proprietary tool, the LAPS Calculator, you will create an effective sales plan that will harness the power of vital sales activities and their impact on sales ratios, quotas, and world-class results.

KNOW YOUR METHOD

Knowing your methods and implementing them effectively is the final element to sales success. Our sales methods will improve skills such as listening, appointment setting, objection handling, power statements, presentation skills, closing techniques, and customer relationship management (CRM) use.

1... KNOW YOURSELF

A career in sales offers many rewards: financial independence, self-direction, mobility, security, and career options.  Becoming a successful much less a “world-class” sales professional – is a developmental journey like any other profession.  It all starts with knowing yourself!

In the first module you will learn…

  • Discover your unique communication style
  • Communicate more effectively with your customers
  • Connect needs to solutions
  • Build a trusted advisor status
  • Optimize your sales time

Understanding your customer’s needs and aligning them with your company’s products and services is fundamental.  However, the vast majority of salespeople do not define who they are going to sell to or why.

In the 2nd module, you will learn…

  • Evaluate customers systematically
  • Categorize your prospects
  • Select the right customers
  • Identify the skills and tools needed to sell to a specific target
  • Align expectations with sales management

2... KNOW YOUR CUSTOMER

3... KNOW YOUR NUMBERS

The “devil is in the details” is a tried and true statement concerning a sales professional’s daily routine.  Knowing your numbers requires a commitment to taking stock of your current assumptions versus the realities of your sales plan.  Applying a scientific review of the gap between the two allows for a strategic plan to attain your sales goals.

In the 3rd module, you will learn…

  • Optimize selling by understanding the LAPS calculator framework
  • Align your strategy with management
  • Focus your time on the right customers
  • Scientifically identify how to impact your sales cycle and close ratios
  • Control your earning power

Statistics demonstrate that 90% of salespeople “wing it” using hit or miss tactics and 40% haven’t been exposed to best practices.  Behavioral scientists who analyze top-performing professionals all agree that a consistently practiced methodology is a key predictor of success.

In the 4th module, you will learn…

  • Listen more effectively
  • Develop and deliver compelling introductions
  • Get the appointment
  • Create and give professional sales presentations
  • Understand closing as a process

4... KNOW YOUR METHOD

K4 Sales Success Formula - Professional Package

    • Assessment of Sales Team
    • Assessment Report
    • Introduction to the K4 Sales Success Formula
    • Introduction to LAPS calculator
    • K4SSF Book
    • Works for Start Ups or Smaller Sales Teams

    K4 Sales Success Formula - Enterprise Package

      • Assessment of Sales Team
      • Assessment Report
      • Full Training of the K4 Sales Success Formula Including LAPS Calculator
      • K4SSF Books
      • Works for New Product/Services Launch Medium/Large Sales Teams
      • Customized Content

      Contact Chris Neal today to start your K4 Sales Success Project.

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      INTRODUCTION TO THE TOTAL SELLING ORGANIZATION (TSO)

      A path to achieving superior sales performance. The purpose of our proprietary Total Selling Organization (TSO) methodology is simply to help our clients create an organization that focuses the entire business enterprise on achieving superior sales performance.
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