The update will include a new cloud-based, cross-platform native mobile client for Windows Phone 7.5, iPad, iPhone, Android, and Blackberry devices called Microsoft Dynamics CRM Mobile.
Whether you work in management, field sales, customer service, or marketing, Microsoft Dynamics CRM Mobile will make you more efficient and effective. If you are in sales, it puts you closer to customers and keeps you there. In customer care, it enables case management and customer insight on the go. Work in marketing? There’s plenty for you also, with access to leads and campaigns wherever you are.
We are taking the complexity out so you can be up and running easily. All your mobile configuration, security, and management needs are taken care of in the cloud so you don’t have to worry. The solution provides zero-touch mobile updates and keeps your CRM data up to date in the background. Simply sign up and download the application from the marketplace, and you are ready to go.
“In today’s hyperconnected world, customers need to be able to access their business-critical data on the device of their choice from wherever they are,” said Dennis Michalis, general manager, Microsoft Dynamics CRM. “These advancements, combined with the strength of the Microsoft platform, make Microsoft Dynamics CRM an obvious choice for any business.”
Maintaining Microsoft’s commitment to delivering rapid innovation to customers, the Microsoft Dynamics CRM Q2 2012 service update also includes enhanced social functionality and new enterprise-class features, and adds multiple Web browser options for users, including Internet Explorer, Chrome, Firefox and Safari, running on PC, Macintosh and iPad devices.
Delivering CRM on Virtually Any Mobile Device
Microsoft Dynamics CRM Mobile will deliver customers a fast and familiar experience, helping sales, customer service, marketing and management professionals connect with their customers and each other on multiple mobile devices through a security-enhanced environment. For instance, sales and marketing representatives will now be able to quickly capture and convert leads 24/7 and develop marketing campaigns on the go.
Using the cloud-based, cross-platform, native mobile client service, customers will be able to sync their information and sales pipelines offline, helping them stay connected on the road and on their terms.
Through the power of xRM, the flexible application development framework of Microsoft Dynamics CRM, customers will also be able to easily mobilize their extended CRM applications by having seamless integration between Microsoft Dynamics CRM Mobile and their existing Microsoft Dynamics CRM environment.
Microsoft Dynamics CRM Mobile will be available at a starting price of $30 (U.S.) per user, per month and supports the use of up to three devices per user.
Additional Social Enhancements
Building on the Microsoft Dynamics CRM November 2011 service update, the new release will include more social capabilities with Activity Feeds that give people the ability to like and unlike status updates, improved status filtering, and the capability to view all statuses relating to a particular record view, which will make it even easier for users to stay on top of all relevant customer information to help them be more productive.
Complete information on the Microsoft Dynamics CRM Q2 2012 service update is available in the Release Preview Guide and a blog post from Michalis on CRM Connection. Those who want to follow and engage with the Microsoft Dynamics CRM Twitter community can do so at @MSDynamicsCRM, using #MSDYNCRM and #crm2011.
Copyright © 2010 Dave Neal
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